This came to us via an elite set of forwarders whose identity has been removed in this reposting to prevent late night visits from three-letter government agencies. Suffice it to say, this is making the rounds in some rather stratospheric media circles.

We pass it along to you as an excellent example of what web marketing can be when it goes that extra mile.

Thank you for purchasing a Boeing military aircraft. In order to protect your new investment, please take a few moments to fill out the warranty registration card below.

Answering the survey questions is not required, but the information will help us to develop new products that best meet your needs and desires.

1. [_] Mr. [_] Mrs. [_] Ms. [_] Miss [_] Lt. [_] Gen. [_] Comrade [_] Classified [_] Other

First Name: ...........................................

Initial:
Last Name: ............................................

Password: ........ (max 8 char)
Code Name: ............................................

Latitude-Longitude-Altitude: ........ ........ .......

> 2. Which model aircraft did you purchase?
[_] F-14 Tomcat
[_] F-15 Eagle
[_] F-16 Falcon
[_] F-117A Stealth
[_] Classified
3. Date of purchase (Year/Month/Day): 19../../..
4. Serial Number: .....................................

5. Please check where this product was purchased:
[_] Received as gift / aid package
[_] Catalog showroom
[_] Independent arms broker
[_] Mail order
[_] Discount store
[_] Government surplus
[_] Classified

6. Please check how you became aware of the McDonnell Douglas
product you have just purchased:
[_] Heard loud noise, looked up
[_] Store display
[_] Espionage
[_] Recommended by friend / relative / ally
[_] Political lobbying by manufacturer
[_] Was attacked by one

7. Please check the three (3) factors that most influenced your decision to purchase this McDonnell Douglas product:
[_] Style / appearance
[_] Speed / maneuverability
[_] Price / value
[_] Comfort / convenience
[_] Kickback / bribe
[_] Recommended by salesperson
[_] McDonnell Douglas reputation
[_] Advanced Weapons Systems
[_] Backroom politics
[_] Negative experience opposing one in combat

8. Please check the location(s) where this product will be used:
[_] North America
[_] Central / South America
[_] Aircraft carrier
[_] Europe
[_] Middle East
[_] Africa
[_] Asia / Far East
[_] Misc. Third World countries
[_] Classified

9. Please check the products that you currently own or intend to
purchase in the near future:
[_] Color TV
[_] VCR
[_] ICBM
[_] Killer Satellite
[_] CD Player
[_] Air-to-Air Missiles
[_] Space Shuttle
[_] Home Computer
[_] Nuclear Weapon

10. How would you describe yourself or your organization? (Check all that apply):
[_] Communist / Socialist
[_] Terrorist
[_] Crazed
[_] Neutral
[_] Democratic
[_] Dictatorship
[_] Corrupt
[_] Primitive / Tribal

11. How did you pay for your McDonnell Douglas product?
[_] Deficit spending
[_] Cash
[_] Suitcases of cocaine
[_] Oil revenues
[_] Personal check
[_] Credit card
[_] Ransom money
[_] Traveler's check

12. Your occupation:
[_] Homemaker
[_] Sales / marketing
[_] Revolutionary
[_] Clerical
[_] Mercenary
[_] Tyrant
[_] Middle management
[_] Eccentric billionaire
[_] Defense Minister / General
[_] Retired
[_] Student

13. To help us understand our customers' lifestyles, please indicate the interests and activities in which you and your spouse enjoy participating on a regular basis:
[_] Golf
[_] Boating / sailing
[_] Sabotage
[_] Running / jogging
[_] Propaganda / disinformation
[_] Destabilization / overthrow
[_] Default on loans
[_] Gardening
[_] Crafts
[_] Black market / smuggling
[_] Collectibles / collections
[_] Watching sports on TV
[_] Wines
[_] Interrogation / torture
[_] Household pets
[_] Crushing rebellions
[_] Espionage / reconnaissance
[_] Fashion clothing
[_] Border disputes
[_] Mutually Assured Destruction

Thank you for taking the time to fill out this questionnaire. Your answers will be used in market studies that will help McDonnell Douglas serve you better in the future - as well as allowing you to receive mailings and special offers from other companies, governments, extremist groups, and mysterious consortia.

Comments or suggestions about our fighter planes? Please write to:

Marketing Department
Military Aerospace Division
P.O. Box 800, St. Louis, MO